We made a list of the 10 most famous and popular bookmakers in the UK. These bookies are the favorites of most punters. The odds, options, mobile apps and other things offered by these bookies are world class.
Our Best Betting Sites Choices in UK
|Best Betting Sites||Welcome Offer||Free Bets Link|
| LADBROKES.COM||Get Up to £20 in FREE Bets*||GET LADBROKES PROMO CODE|
| WILLIAMHILL.COM||Get Up to £30 in FREE Bets**||GET WILLIAM HILL PROMO CODE|
| PADDYPOWER.COM||Get £10 in FREE Bets & A Power Up Each Week***||GET PADDY POWER PROMO CODE|
| BETFAIR.COM||Get up to £100 in FREE bets****||GET BETFAIR PROMO CODE|
| UNIBET.COM||Get a £10 In-Play FREE Bets*****||GET UNIBET PROMO CODE|
| BETFRED.COM||Get £30 in FREE Bets******||GET UNIBET PROMO CODE|
| CORAL.CO.UK||Get Up to £20 in FREE Bets*******||GET CORAL PROMO CODE|
* This Sports Promotion is available to qualifying customers from 01.08.2018 until further notice. If we decide to withdraw this Sports Promotion, this will not impact any Qualifying Bets you have placed during the Promotional Period before such withdrawal. Additional T&Cs apply.
** Only available to new William Hill customers in the UK or Ireland. Only one ‘new account offer’ per person, household address, email address, debit/credit card number, or IP address is allowed. Duplicate accounts will not qualify for this offer. Additional T&Cs apply.
***All free bets and Power Up’s will be credited the next Monday after your qualifying week. Free bets will be credited by 12 pm. Free bets will be available to use on any market until 23.59.59 on the following Sunday after being credited. Additional T&Cs apply.
****New Customer Offer. Place 5×10 to receive 20 in free bets. Repeat up to 5 times to receive maximum 100 bonus. Min odds 1/2(1.4) Exchange bets excluded. Additional T&Cs apply.
***** Please note that this promotion will not be available to any customers receiving an on-site message confirming this, regardless of opt-in. Offer applies to customers located in the UK only. Players must opt-in to be eligible for this promotion.
*****New UK & NI customers only. 18+. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 10 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Full T&C’s apply.
*******This Sports Promotion is open to UK & Republic of Ireland residents aged 18 years or over opening a new Online, Mobile and Telephone account in either £/€ currency. This Sports Promotion is not available to customers who open new accounts depositing funds with Paypal, Moneybookers, Paysafe, Neteller or Skrill.
- 1 Our Best Betting Sites Choices in UK
- 2 What is Covered & the Basis for Ranking
- 2.1 Ladbrokes: The Oldest Uk Betting Site & Still One of The Best
- 2.2 William Hill: The Biggest Sports Betting Offer
- 2.3 Paddy Power: The Funniest Site to Play On
- 2.4 Betfair: Great for Exchange Betting
- 2.5 Unibet: The Biggest Welcome Bonus
- 2.6 Betfred: Impressive Football Payout
- 2.7 Coral: An Amazing Variety on Games, Both Live & Virtual
- 3 Other Betting Sites Worth to Try
- 4 Final Thoughts: Which One to Choose?
What is Covered & the Basis for Ranking
The following article provides an overview of some of the most notables bookmakers in the UK. We selected a list of ten bookmakers among several others that are active in the UK. We proceeded to rank them based on the following criteria: offers available and the quality of the promotions, variety of welcome bonuses (such as free bets), the ergonomy and overall aesthetic of the site, various features like live streaming and cashout, the quality and variety of their respective sportsbooks, and game to name a few. Furthermore, we indicate whether the mobile application is available for both iOS and Android as well as the quality of the apps. This includes whether the app is user0friendly, which platform is available from and the minimum requirements.
Ladbrokes: The Oldest Uk Betting Site & Still One of The Best
In Ladbrokes, football is the number one and most popular sport. The market for bets and options for football is large and they offer a huge variety compared to other bookmakers. You can also wager on all the rugby leagues in the UK, horse racing and greyhounds. The prices for each event in Ladbrokes are usually lucrative and highly competitive. They offer betting options for more than 30 sports and at over 200 markets, making their sportsbook one of the strongest in the market. Also, they are live streaming over 12,000 sporting events, which is pretty amazing. They have an outstanding in-play portal and a very mobile friendly and ergonomic site. Although, you should know Ladbrokes has a small sign-up promotion in comparison to what the competitors have to offer and relatively small incentives. The Ladbrokes app is currently the best on the market, it is the most complete for bets. This bookie will continue to be one of the greatest and most powerful for years to come. Ladbrokes is one of the oldest UK bookies, their shops can be found in any corner. Overall, it is truly one of the best betting sites in the UK.
- Betting options for more than 30 sports
- Over 200 markets
- Live streaming of over 12,000 sporting events
- Outstanding in-play portal
- Very mobile friendly
- Relatively small sign-up promotion
- Relatively small incentives
William Hill: The Biggest Sports Betting Offer
William Hill was founded in 1934, almost a century ago. It is as old as one of its rivals, Ladbrokes. Like most bookies, it offers a wide betting option for every football match and any other sport. The William Hill stores in the UK are thousands and are everywhere. Most football matches on the website can have from 50 to 250 options to combine, plus the odds are high and they have several very unique exotic options. The community of William Hill is very united, can share tips and information between them for fun or to make bets. A casino is a different option for punters within William Hill, they have matches and many promotions similar to other bookmakers. William Hill has the most competitive average payout in the market, at 95,5%. It can also be a great choice of horse racing, greyhounds and darts. What is more, it has a wide range of live in-play markets and a live streaming service. You will find special bets that you won’t be able to find to other bookies and that is certainly a big up. Although, you should know that the bank withdrawals are charged and at some events, they have extremely low limits. Definitely one of the best betting sites in the UK.
- Competitive average payout at 95,5%
- Great Odds on major football leagues
- Special Bets that cannot be found on other bookies
- Bank withdrawals are charged
- Extremely low limits at some events
Paddy Power: The Funniest Site to Play On
Paddy Power is another of the UK’s most famous bookies. The bookmaker conducted a survey in order to find out if the users and punters are satisfied with the services. The comments on the website and the company, in general, were pretty positive. Most people concluded that they are very satisfied with all the betting and sports selection options that are available at Paddy Power. To take advantage of Paddy Power promos and offers in sports, especially in football, it is advisable to watch for the main football matches in the English Premier League. In general, Paddy Power is very known for its promotions that they are a lot and really interesting in comparison to what the competitors have to offer. Their offer “money back specials” have become a worldwide hit. What is more, their customer service is really good and finally, they have no withdrawal limits. Although, you should know that they are too focused on UK and Irish Markets which can be a disadvantage, especially comparing to what Ladbrokes and William Hill have to offer. Also, they have no streaming available on mobile or tables and they accept only euros and pound sterling.
- No withdrawal limits
- Live chat open 24/7
- Lots of promotions all year round
- Too focused on UK and Irish markets
- They only accept Euros and Pound Sterling
- No streaming available on mobile or tablet
Betfair: Great for Exchange Betting
Betfair is mainly an exchange platform but also serves as a bookmaker for common bets in which the punter must bet against the bookie, in this case, Betfair. Betting options within Betfair are very similar to other bookies, but the difference is the large community of players and punters they have all over the UK. For example, in Betfair the following options are available: Over / Under, Handicaps, Goal Bands, Team to Score first, Winning Margin, Correct Score, etc. Betfair as a bookmaker does not have the same number of options as other bookies that specialize only in traditional betting but do have the most requested by the punters in the UK. It’s a Bookie for exchange and that’s why it has been so popular in the UK. It is one of the largest and most reliable betting exchanges in the world. You can trade your bets and there is a wide range of markets to choose which we think is a big advantage. Although, if you are new at betting then it might not be the right platform for you since it can get a bit overwhelming for new players.
- One of the largest and most reliable betting exchanges in the world
- You can trade your bets
- Wide range of markets
- Not a great choice for new players can get a bit overwhelming
- Slow customer support
Unibet: The Biggest Welcome Bonus
This bookie does not have physical stores, but they have one of the best websites among bookmakers. Unibet has always stood out for the innovation of its services that are offered to UK punters. It is one of the bookmakers that offer more options for sporting events, especially for football in the EPL, regardless of whether it is an FA Cup, Championship, etc. It is a different bookmaker, of that there is no doubt, as it stands out for not having stores, but they offer high-quality service on its website. Punters who want to try something different should first think about Unibet since it is not the typical bookie oriented to a single sport, they have everything that the punter wishes. What is more, they have great odds and a high average payout. Unibet has a mobile application for every platform, which is pretty amazing and in general, it has every innovative service you can find in the market, such as cash out, live streaming, live betting. Although, you should know that the deposits via credit or debit cards are charged and the free bet and bonuses offers are fewer compared to what the competitors have to offer.
- Great Odds and a high average payout
- A great number of sports events & Huge variety of casino games
- Every innovative service can be found here ( cash out, live betting, live streaming)
- Deposits via credit or debit cards are charged
- Bonus offers are relatively less
Betfred: Impressive Football Payout
In Betfred, you can make almost any type of sports bet, sports are more than 27, each event has about 60 or more betting options to meet the needs of each punter. Odds are low and profitable. There are extra options like live betting, live commentary, television, and results. In addition to placing bets on the Betfred website, they can also be placed in stores in almost any location in the UK. Betfred sports bets are multiple for every sport, especially for the most important football matches. The most important aspect of bets sports in Betfred, are the odds. Odds are guaranteed as some of the best-betting markets in the UK, they have odds that other bookies do not even offer for betting options. What is more, they have an impressive football payout and a very good mobile application. Although, you should know that they have few promotions and that it is only available in English and Spanish but definitely one of the best betting sites in UK.
- Great & Competitive Odds
- Wide variety of payments
- Live streaming and cashout available
- Relatively few promotions
- Only available in English and Spanish
- Us players not allowed
Coral: An Amazing Variety on Games, Both Live & Virtual
Another giant of the bookmakers’ industry in the UK. Investing money in Coral is totally safe, they have extensive coverage of the local football market, and their stores are on every street in the UK. The years of experience of this bookie generate full confidence in all punters and users of the website. The variety of services is great, although the odds are not the best, they have betting options that are very rare among the competition’s bookmakers. Although, you can get great odds on horse racing. What is more, they have a huge number of games from the worlds’ largest software platforms. In Coral, you can find both live and virtual games casino. You should know though that their mobile application is not really ergonomic and user-friendly. Also, they may have a live streaming service but they use it only for 2,000 events. Finally, their customer support is not the best since it is not available 24/7.
- Live Streaming & Cash out
- Best Odds on horse racing
- A huge number of games (virtual and live)
- Not a great mobile application
- Limited live streaming (only 2,000 events
- Not a great customer service (not available 24/7)
Other Betting Sites Worth to Try
Mr. Green: Very Modern & Stylish
Although its sports betting section is new, it is a bookie that falls in love with any type of punter with the new betting options they have. Cash withdrawals and deposits through wallets and credit cards have always been very fast, it generates a lot of confidence among the punters who have been using this new bookie. All play areas and betting options are loaded quickly and are well organized with a first-rate design that draws a lot of attention. The most popular football leagues in the world are in Mr. Green in the sports betting section, especially with the promotions for football in the UK. The options for sporting events are multiple, from 20 to 60+ for each match. In it is an excellently branded company which makes betting more interesting and fun. We find that this is a big advantage of Mr. Green. Although you should know that they have weak promotional offers and there is not yet a VIP Program.
- Over 500 games offered
- An excellently branded company, modern & stylish
- Weak Promotional Offers
- No Vip Program
Bet At Home: A Wide Range of Options
Making bets on UK football on Bet-At-Home is easier than any punter imagines. Punters will find a wide range of options and sports available to choose from, including local and national leagues, as well as international leagues (champions league, league, etc). Some of the major sports are Football, Tennis, Basketball, Horse Racing, Greyhounds, Volleyball, Handball, American Football, Baseball, and Motor Sports, just to mention the most important ones. At Bet-At-Home there is a special club for punters who like to compete in the main events of the English Premier League, F.A Cup, and Championship. All Bet-At-Home services are guaranteed by one of the largest companies in the sports betting market in the UK. They also have great customer support assistance through live chat, tolled international phone, and email. In general, they have competitive prices across the range. Although, the big disadvantage to this platform is that they don’t have big features such as live streaming and cash out options.
- Good extensive sportsbook
- Competitive prices right across the range
- Lack of live streaming
- Lack of cashout options
Betway: Fast Payouts & No Withdrawal Limits
A young bookie in the industry. It was only in 2006 that he started showing his services to the public in the UK. The reason why many punters recommend Betway is reflected in their services, the quality of the odds is part of that young brand that is started its long journey in the industry. Betway has always been the competition of the biggest bookies in the sense of betting for football, their odds always draw attention because of the difference they have in terms of profitability. Punters are always looking for the best odds and Betway has wanted to offer unsurpassed prices. Also, they have over 500 casino games offered, which is a great variety in comparison to the competitors. They have fast payouts and extensive banking options with no withdrawal limits. Although, you should know that they have limited high stakes poker tournaments.
- 500+ casino games
- Fast payouts, extensive banking options with no withdrawal limits
- Limited high stakes poker tournaments
- Not a lot of markets
Final Thoughts: Which One to Choose?
What we tried to do is present to you each bookmaker, take a quick look at their platforms and let you decide which one suits you the best. We believe that all the operators of our list are some of the best betting sites in UK. It is really up to you and what kind of features you prefer. The welcome offer and the promotions could be a reason to choose a bookmaker but do not forget that the variety and quality of their sportsbook or games, eventually is even more important. On the same time, there are some bookmakers that they can combine both good promotions and great sportsbooks. Read carefully our review for each platform and we are pretty sure that you will find easily the one that is for you/
Last Update: August 2019