World Cup 2018: Best Betting Sites

BookmakersFree betsRankingFree Bets Link
William Hill Up to £30 New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X 10 £10/€10, 30 days expiry, free bet/payment method/player/country restrictions apply Get the World Cup bonus
Ladbrokes Up to £50 18+. New customers only. Promo code required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply. Get the World Cup bonus
Bet365 See Bet365 site. T&C Apply Get the World Cup bonus
Paddy Power £20 free bets New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Get the World Cup bonus
Unibet Up to £30 Get the World Cup bonus

The beginning of this year’s FIFA World Cup is just around the corner and the bookies across Britain, Europe and Worldwide are getting ready to provide better betting options, one-a-kind specials and impressive promos. We are talking about a very fierce competition. But, some aspects will always be favoured no matter what: quality, security, and a competitive platform online which on par with the demands of the field.

We have made an effort to provide you with a thorough list of the top bookmakers you can spare your bets during this W.C. This is a truly realistic and up to date list and flawless guide outlining the top bookmakers. We bet this is going to be truly precious.

Here are our top betting sites to make the most of the World Cup 2018.

William Hill: A golden choice

william hill

This a bookie that truly values all sporting events but this year, some events will take over the whole world. Besides professional tennis leagues, the upcoming World Cup in Russia will also have a major role to play and will steal the spotlights with numerous options and odds greater than competitors. William Hill’s dedicated community is among the most user-friendly and helpful in the entire field.

Bookmaker feature: offering -600 events every single day. The layout of the sports punter platform in William Hill isn’t crowded at all and that makes seeking markets and games a piece of cake. We are talking about one of the greatest bookies in the globe with an impressive offering of -600 games on a daily basis.

The top most popular sports games appear on the primary page of William Hill and here you can view all the trending events or the greatest odds appear for everyone that registers. Every event appears with a fast access link that forwards to “Live Broadcasting”, late-game stats, addition to favourites option, and three primary 1X2 stakes.  The specials steal the spotlight once you enter the platform and advert banners appear literally everywhere on the platform with tempting specials and fresh promos on offer.

The WHTV feature offers the live streaming of events–this is the primary live broadcasting option of the operator. This an option free of charge and no kind of former betting is needed–just some funds in your account and reliable web connectivity.

Expert radio commentaries and podcasts, as well as the active communication between community members, is another benefit of adding stakes in William Hill. You better take advantage of the bustling community during the World Cup and specifically reviews and opinion exchanges in all games. William Hill’s app provides all the services and features of the regular platform and can be accessed by iOS and Android devices.


If we take a closer look at the platform odds, we will see that the odds are great and this is because of the massive range of sports markets. A comparison with other operators is especially tough. The sport market odds keep on going up and down, based on the live action of the match and relevant events taking place.

The good thing about W. H odds is that they have vast potential–if the sports market isn’t rewarding, the punter can simply pick a different market that’s similar or even greater than the former pick, with more lucrative odds due to the massive selection of markets. Among the primary markets, you’ll find “Correct Score”,  “Top Goalscorers” and “1X2 totals”.

The bookie provides a massive range of more than 250 markets under each sports event, which is equal to £1K odd picks per game, mainly for soccer and sports that are crowd-favourites. Asian Handicaps isn’t offered here but it’s limited to only 4 separate markets.

Welcome pack and promos: The ACCA booster veteran


Besides the £30 free stake and welcome pack with the promo code C30, William Hill provides the following options:

ACCA bet guarantee: This perhaps the greatest special in the field, especially concerning bet accumulator guarantees. Up to this moment, no other operator in the biz provides ACCA insurance in 5 picks. The ACCA special applies only to ACCA bets with 5 picks, each pick at ⅕ odds and only once the game finishes. If the pick doesn’t manage to win, the player gets back the earnings like an ACCA with 4 picks only.

Cash-in feature:  This a valuable special to claim any earning before the completion of the game for some players. A betting option open in the following markets: correct score, 2X result, find the goalscorer, and 90 minutes among others.

Boosted odds:  These are offered in chosen markets with the greatest odds for very rewarding sports games. This will prove one of the greatest specials during the FIFA World Cup, as the odds are will be more rewarding and yield more cash. A number of markets that come with special boosted odds are at a level 3.50 or above.

Ladbrokes: The bookmaker of the upcoming World Cup

Ladbrokes will cover for sure all the games to take place on the upcoming FIFA World Cup in Russia.  This is a popular bookie in Britain and numerous regions of the globe. For 2018, Ladbrokes is awaited to cover in a similar manner (like the former World Cup), particularly concerning promos and specials which are going to surpass player demands for sure!

Bookmaker option: Offering – 60 gaming categories

The key feature that Ladbroke offers is “Bookmaker” which is an extensive sportsbook of 25+ sports markets ready for punting on. The key sport, of course, remains football/soccer and the No1 most popular sport among betters.

This  Ladbrokes option provides an extensive service for betters. The primary appeal here is the “live” betting feature which allows players to bet 24/7 and covers up to 5K sporting events per monthly basis like soccer, basketball, and tennis. Players are free to choose among more than 20 sports options with top features and up to 50 events per day in -60 sports markets, with national football prevailing.

Both Live Broadcasting and Live Betting service are offered simultaneously so players can maximize their opportunities when placing a bet live. A very handy option for all World Cup betting fans.

The bookie also comes with a special app that lets users take advantage of all its main features available on the web and from mobile devices. A very highly ranked app that provides its players with all the primary features of the conventional platform like specials, promos, market range, and live broadcasting to name a few.

How good are Ladbrokes Odds?

Concerning the level of odds, like any top bookie in the biz, odds are roughly the same or similar to other leading bookies. However, during worldwide events of this scope like World Cup, bookies are competing to offer the greatest odds in open sports markets.

Football remains the sport together with tennis with better odds than other bookies across Britain and Europe. The soccer category of Ladbrokes provides odds that pay out -£2 per £10 of bets, better than other operators in the betting field.

Other markets like Horse Racing, for example, come with the “best odds” secured in chosen races. In other sports options like tennis, rugby, basket, cricket and boxing, there are numerous specials and odds payout max. 70% beyond the normal range.

Welcome bonus pack: £50 in bonus stakes

Newbies entering the platform are welcomed with a £50 in free bets, which is the greatest bet bonus for British players. The min. odds level to qualify for this bonus bet is ⅕ and should be placed at a min. value of £5. The user is given 5 days to reap the £50 bonus bet.

Another tempting special that will prove handy during the World Cup, is the value booster for live broadcasted games. We are talking about up to £200 maximization for each stake. This special only applies to the second term of the game and the matches will be picked by the Bookie for availability. Paired bets and betting accumulators cannot be applied for a value boost.

Virtual footsie also comes with a small yet handy £5 betting bonus which is only offered in online virtual sports. The lowest bet to place for this special is beyond other specials at £20 per game. The special is offered during the 1st week of the month. The payouts occur in the form of free stakes for EPL.


Bet365: The dominating bookie 

Bet365 will be without a doubt among the top 3 most popular bookies throughout the World Cup. This a go-to bookie for all the greatest sporting events and global football, of course, is No1. bet365 doesn’t run short of promos and specials, even though they are not the most rewarding in the biz. Still, we suggest this bookie among the top choices for the 2018  World Cup.

Bookmaker features

Bet365 punter platform is packed with the most innovative features and remains among the top places to place live sports bets–the simple layout and the level of info the bookie offers to make everything run smoothly when you do your betting.

Bet365 offers all sports categories provided by other operators and more. Their sportsbook is bustled with -200 various markets and features greatest odds, bonuses, coupons and other rewards for registered players. Both Live Broadcasting and Betting picks are fabulous and the stats concerning every live game are one of kind and come with prestigious rewards offered for the first time in the field. The site loads fast and the bookie comes with a handy mobile app that is even more speedy and can be played on most P.C and mobile devices.

The range of sports markets has been a primary focus of the operator and there are various options for every market. Some noteworthy ones are 10 minutes, Half, Player, Special, Asian Handicap, Cards and Special.

Bet365 has a trust customer service team with a totally upgraded customer response platform and live chat, e-mail, and traditional phone to communicate your queries and resolve your worries. All the transactions take place in a fully secured environment so you can rest assured nothing gets stolen.

Odds: top profits for players

The bookie provides more than 100 markets under every sports event and mainly popular sports like Football, Hockey, Basketball and Tennis. The level of odds that come with these markets allows the bettor to spare their funds on the most famous sports with no need to head to other online operators to check the most rewarding odds.

For less famous sports categories, there are numerous markets on offer at Bet365 with greatest odds secured. Darts and E-sport markets come with unique odds and personalised offers. There are also 3 or above picks with better odds up to 10.00 level. The specials take place every day and there are specials in all major sports and famous sports events.

The top sports markets available at Bet365 are soccer and this comes as no surprise as Bet365 is a well-known name in Europe and U.K. A sport with similar rewarding odds is basketball and tennis. These two come with numerous betting options and always provide one of a kind specials.

Welcome Bonus and promos


Paddy Power: A good alternative site to bet on the WC

A top British bookie and very renowned for offering various premium products and privileges not easily provided by the rest of the bookies. This is due to the years of experience and dedication to the betting field which has made Paddy Power once of the most appreciated and famous bookies in the globe–and among the favourite picks for the upcoming World Cup in Russia.


Paddy Power provides betting fans with a highly upgraded platform that has nothing to envy from other bookies. The specials and promos this bookie offers have been impressive and they are enticing in various ways. In soccer, promos are even more enticing compared to other sports.

Players can put punters straight from the platform which provides a full gaming experience–from offering the greatest odds to a wide array of markets and the greatest events from popular national and global leagues. Of course, the primary events covered are soccer and particularly European and regional leagues.

Users can browse through fast links to access the most famous and key sports and events currently playing.

Among the most famous Paddy Power betting options are handicaps, “both teams to score”, “2X chance”, “Totals”. The total amount of betting options surpasses 30 and odds are more than 150 in am key events (especially soccer).

The primary Paddy Power mobile app provides live betting and broadcasting options. This an app with an optimized layout and features that appear to the main P.C platform. Compatible with mobile devices like Android and iOS. Odds placed conventionally through telephone are also open and users like this option as it is very quick.

Odd levels

The bookie displays a great array of odds covering all key sporting events. The number of bet options is over 150 and players know exactly when and where they can put their bet. Football games reward £10 more than other operators as Paddy Power is the sole provider of odds in the English Premier league and other famous  European leagues.

Live betting options are quite lucrative and even more rewarding than other smaller bookmakers. This is no surprise as the bookie provides tempting odds to keep fans of live betting and streaming excited.

Besides rewarding odds, they also hold special offers and bonuses that are far more valuable compared to other bookies.

The fans can place odds in all soccer leagues, tennis, basketball leagues, and baseball across U.S and Europe–other famous sports are also offered.

Welcome Bonus pack and promos

paddy power free bet 2018

£20 extra bonus stake: New fans of Paddy Power that sign-up are awarded a welcome pack after putting their first funds on their Paddy Power account. If the bet doesn’t manage to win, they can get up to £10 as a bonus stake. The exclusive Paddy Power promo code is available here.

5 bets-get one free bet: This a special taking place every week valued at £10 for players who have placed 5 consecutive bets at odds level ⅕ throughout the week. The players are awarded the free bet every Monday and the max. Amount to grab is £10.


Unibet as a bookie is privileged in numerous ways. One of the greatest strengths though is their state-of-the-art platform which offers a wide array of betting features and other relevant options. We are sure that all these features will prove especially handy during the upcoming World Cup–any app that makes betting easier, of course, is highly favoured.

Bookmaker feature

The bookie feature of Unibet is truly special and maybe one of the greatest out there since it provides 4 premium quality betting products: horses, greyhounds, live betting, and live broadcasting). Playing all these is a piece of cake and the average user won’t struggle to start playing right away.

Unibet offers punters the following leagues (among others): EPL, France 1, La Liga, Italy A, etc. Numerous others sports like basketball, baseball, ice hockey and rugby also come with a complete schedule of tournaments and exclusive events during the year.

There are also 3 main apps for the joy of betting fans: 1st is the main bookie app, the 2nd is a special named “Betup” and the 3rd is the poker special app.

Level of odds

Unibet may not be our No 1. Pick when it comes to offering the most rewarding odds compared to other major bookies listed before, there are some markets that are only exclusive to Unibet. One such market is the three-way handicap which is far better than other leading U.K bookies, counting 48 odd options.

The availability of sports markets though is restricted to some sports categories and games, but in football and other major sports, there are more than 150 different odd options. The supply of odds was an area of Unibet that they lacked, but now this is no longer true as they currently count over 100 betting options/markets.

Their odds are juicier comparing to other operators but they occur in minor games or sports that are not highly rewarding for players.

Welcome bonus pack and promos

£30 welcome extra: Newly signed-up players can get their cash back in the form of a bonus stake. This is one of the most exciting bonuses in the betting field. The betting requirements tied to this special is just thrice the funds of the bonus. No promo code required.

Free stake on live betting: Users that play one of the star features of Unibet are entitled to an extra bet worth £10. We are referring to live betting and gamers can simply place a bet worth £10 in any of the chosen sports markers e.g soccer, basketball, cricket to qualify for the weekly extra bet.

25% 5-fold ACCAs: In the U.K Premier League, the accumulator bets with 5 odd picks are awarded a 25% on top of the earnings (max. Amount 20 to reap is £20).

There you are: all the info you need to begin your  World Cup betting journey is right in front of you. For new broadcasting info and schedules, check this report here.

The best betting sites will be updated as bookies will soon release new world cup free bets & offers as the competition will draw near.