We Are Bettors – Best Betting Offers

Best Betting Offers in the UK: Exclusive Promo Codes

Today, there are many decent betting sites that give you a chance to place sports bet and collect good winnings online. Each betting site has its stronger qualities as well as areas that could need improvement.

Due to the full range of options from which clients can choose from, bookmakers have been adopting creative ways to attract bettors and develop a competitive edge over other sites. Below, we compare offers from four giant bookmakers: Bet365, William Hill, Betfred, and Paddy Power.

Top Operators in the UK Best Betting Offers in the UK Exclusive Promo Codes

bet365 UCL

Bet £10 & Get £30 in Free Bets

Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bet365 bonus code SPORTSMAX can be used during registration. However, it does not change the offer amount in any way.


William hill champions league logo

Bet £10 and get £40 in free bets

18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.


ladbrokes free bet

Get £50 in bonuses when you stake £10

New customers only. 09:00 on 08/03/24 – 17:30 on 15/03/24. Register with CHELT50. First bet £10+ at Evens (2.0)+ on Sports which settles before 23:59 on 15/03/24. Free Bets: £20 Horse Racing, £20 Football Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.


Screenshot 2024 06 14 164713 removebg preview

Get £10 in bonuses when you stake £10

Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+ GambleAware.org . Full T&Cs apply Full T&Cs


ladbrokes free bet

T&C Apply


Best Welcome Bonuses in the UK: Our Rating for Top Operators

Bet365 Welcome Bonus (5/5)

New Customers only. Bet £10 & Get £30 in Free Bets. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for 300% of that amount in Bet Credits, up to a maximum of £30* in Bet Credits. Once released, your Bet Credits will be held in your account balance and are non-withdrawable.

Significant Terms and Conditions

  • Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for 300% of that amount in Bet Credits, up to a maximum of £30* in Bet Credits. Once released, your Bet Credits will be held in your account balance and are non-withdrawable.
  • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £10*) and they must settle within 30 days of claiming the offer. Only qualifying bets placed and settled after claiming the offer will count towards this requirement.
  • Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
  • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
    • Must contain at least one selection at odds of 1/5 (1.20) or greater.
    • In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
    • Where a stake has been partially Cashed Out, only the remaining active stake will count.
    • Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
    • Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
  • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
  • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

*or currency equivalent

T&Cs, time limits and exclusions apply.

William Hill Welcome Bonus (4.5/5)

The bookmaker provides its new players with £40 in Free Bets on mobile 

18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after  settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

  • After registering with William Hill, you must deposit a minimum of £10 to be considered for the bonus.
  • You will then be required to make your first bet worth a minimum of £10 with odds of 1/2 or greater.
  • A £30 Free Bets will be credited to your account within two days of the qualifying bet being wagered.
  • To be considered for the welcome bonus, you must make your first deposit using specific payment methods which are: Diners, EWire, Maestro, Mastercard, Paypal, QiWi, Visa, Kalixa, bank transfer or Wire.
  • The bonus becomes void seven days after being credited into your account.

Betfred (4.0/5)

Betfred offers new customers with £40 in bonuses.* 

  • To qualify for this bonus, you must make a minimum deposit of £10.
  • Then, with at least £10, you will be required to put a wager with odds of 2.0 or more.
  • If you win from your bet, you will receive £30 in free bets in less than 12 hours.
  • However, if you lose your first bet, the free bets amount will be increased to £40.
  • This offer is only applicable to UK players.
  • The £30 amount is free bets will expire within a week after being credited into your account.
  • Players who use prepaid Visa and Mastercard, as well as e-wallet payment methods to make their first deposit do not qualify for this bonus

* New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

Paddy Power (3.9/5)

The Paddy power offer for new customer is: Bet £20 and get it back as cash if it loses

  • This offer is only available to the UK and the Republic of Ireland players only.
  • New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH.
  • Max refund for this offer is £20.
  • Only deposits made using cards will qualify for this promotion. T&Cs apply.

william hill

Best Sportsbook & Odds: William Hill Wins

Bet365 (4.4/5)

  • Bet365 is ranked among the best bookies in terms of the odds they offer.
  • The online platform has an average minimum odd of 1.97 for its 3-way bets
  • As for 2-way bets, Bet365 has a minimum average of 1.96.
  • The platform avails about 40 sports markets for its players.
  • Aside from the odds for major sports, the betting site offers Best Odds Guaranteed promotion for horse racing.
  • The wide variety of betting options offered on the platform, including all the major sports as well as the less popular sports such as surfing and winter sports, among others. Also, you can bet on top events.

William Hill (4.5/5)

  • The experienced bookmaker is among the best in terms of betting options and odds level. William Hill has about 30,000 options from which they can choose from. Irrespective of your choice, the odds for most of these options are favorable.
  • The odd level for both 2-way and 3-way bets can go up to 97%.
  • Players can find more than 30 sports markets on the platform.
  • William Hill has among the best odds for horse racing, as well as top Best Odds Guaranteed deals in the industry.

Betfred (3.6/5)

  • The odds level on the platform can go up to 90.88%. The website has among the best 3-way bet odds in the market.
  • With over 22,000 betting options, players have a vast portfolio to pick from.
  • Tennis, basketball, and cricket are the sports with the highest odds on the website.

Paddy Power (3.9/5)

  • The Irish bookmaker provides over 35 sports to choose from.
  • With approximately 26,000 betting options, players have a comprehensive portfolio to choose from.
  • Paddy Power has about 100 football competition, both local and international, from which bettors can choose and stake on.
  • It also offers a competitive odd that can go up to 96%, which is an attractive offer for most gamblers.
  • The most popular markets on the website include football, horse racing, tennis, greyhounds, and cricket.

paddypower logo

Best Bonuses for Existing Players: Paddy Power Wins 

Bet365 (3.8/5)

Bet365 has comprehensive offers for its existing customers ranging from horse racing offers to football offers.

William Hill (4.0/5)

Although one may argue that most offers are meant for new customers, existing players can also take advantage of special promotions. 

  • For horse racing lovers, you have a chance to win an additional 15% to your winnings, up to £100. However, the offer only applies to horse stakes you will support to win by at least two lengths in selected flat races in the United Kingdom and the Republic of Ireland.
  • Also, if you bet on super league events, you have a chance to get your cash returned in the form of free bets if your first score bet scores second.
  • Also, existing players can explore the ‘enhanced odds’ special available daily in specific areas. Existing players are advised to search for these offers to earn more from their stakes.

Betfred (4.4/5)

  • Betfred players have the chance to take advantage of the Football Acca Insurance promotion. In this promotion, one can get money back on Match Result 5-folds+ when one of the selections lets you down.
  • Double Delight Hat-Trick Heaven is another offer that players can take advantage of. In this offer, you can earn double and three times the odds you had staked on before the start of the match. Players can also win from in-play first goalscorer bets.
  • Best Odds Guaranteed (BOG). This applies to players wagering on horse racing.
  • Money Back Second. If your selected horse or greyhound finishes second, Betfred will return your stake as a free bet. The maximum free bet being offered by Betfred is £10.

Paddy Power (4.5/5)

  • ACCA insurance. Paddy Power will return your money in the form of free bets if one team in a 5+ fold lets you down. The maximum free bet that you can win from this offer is £50. This offer is only applicable to the UK and top European leagues. The offer becomes void after the end of UK domestic season.
  • Paddy Reward Club. This offer is meant for regular bettors. Once a bettor has placed five bets of £10 or more, he will receive a £10 worth of free bets. This bet is credited into your account during the start of the week, on a Monday. The free bet can be staked on any market of your liking.
  • Existing customers can also enjoy the Power Prices offer. In a power price offer, you have an opportunity to high values from a bet. Also, since bets eligible for the Power Prices offer are predetermined. One does not have to take all your time looking for the best offers.

Best Payment Options Offered: William Hill Wins 

Bet365 (4.0/5)

Bet365 accepts multiple payment methods. In total, you can use about eight different payment methods to complete your transactions. The Cards, both credit, and debit, can be used to make withdrawals and transactions. The cost of transaction is free. You will also appreciate the numerous currencies that you can use to make transactions. The banking options available for Bet365 customers include:

  • Debit Card
  • Bank Transfer
  • Bet365 Mastercard
  • PayNearMe
  • Paysafecard
  • Cash
  • Skrill. 

The maximum and minimum withdrawal limits vary depending on the banking option you choose. Also, the processing time will vary from one payment option to another. Nonetheless, the services are effective with a standard processing time that ensures convenience whenever you want to access your money from the account.

William Hill (4.5/5)

William Hill accommodates many payment methods for the convenience of its players. These payment methods include:

  • Debit card
  • CashDirect
  • Skrill
  • Paypal
  • Ukash
  • Neteller
  • Western Union
  • Click and Buy
  •  Click2Pay
  • Western Union
  • Back transfers.

The minimum allowable deposit using the banking options depends on the banking option you use. In most instances, the transaction is instantaneous.

Betfred (3.7/5)

The payment methods include:

  • Debit card
  • Neteller
  • Skrill
  • PayPal
  • Bank Transfer
  • PaySafeCard

The transaction is free and instant regardless of the banking option that you choose. The minimum deposit and withdrawal vary from one method to another. The same applies to maximum transactions. Withdrawal processing time range from 24 hours, for most e-wallet payment methods, to 7 days for a bank transfer.

Paddy Power (3.8/5)

Deposits transaction in Paddy Power is instant, while withdrawals take an average of 3-4 days. A player can complete transactions using the methods listed below.

  • Bank transfer
  • PayPal
  • Skrill
  • Cash card,
  • Cash Card Plus
  • Debit Card

Best Customer Support: Paddy Power Wins 

Bet365 (4/5)

You can contact the Bet365 customer support team through multiple channels, including a live chat, and email, and a phone call to + 44 1782 684757. However, the phone number can only be used in specific countries. The team is available 24/7

William Hill (3.9/5)

William Hill has a more advanced customer service that is further subdivided to specialize in particular issues and match events. Based on the issue you want to addresses, you can choose to write an email or call the phone that is dedicated to responding to those issues. The primary customer services include age verification, horse racing competition, using the shop, which are resolved through the group-specific emails or a call.

The UK and international freephone are 08000856296 and 0080035513551. The website does not offer live chat services. Nonetheless, the performance of the support team is excellent as they strive to respond to your questions in a professional and comprehensive way.

Betfred Customer (4/5)

Betfred has a support team that is dedicated to ensuring players enjoy the betting experience offered by the website. Thus, in case of any inquiries, one can contact the support for help. The primary medium of communication is the live chat. However, you can also contact the customer care team through their email [email protected]. In cases where you have a serious pressing issue, you can call the team to get personalized assistance. Betfred customer support phone number is 000 44 1942 613068.

Paddy Power (4.1/5)

Paddy Power, in addition to the traditional medium of communication, has a social media handle to help with responding to players’ questions. Whenever you have a pressing issue, you can contact the support team to help you resolve it. However, for the more personal and detailed inquiries, phone calls are the most advisable.

There are three dedicated phone numbers for players residing in Ireland, the UK and the rest of the world. The primary contact numbers for Ireland, the UK, and the rest of the world are 1800 238 888, 08000 565 275, and +44 2036369708.

betfred promo code

Best Additional Features amongst Top UK Bookmakers 

Live Stream: Betfred Wins 

  • Bet365 (4.1/5)

Bet365 live streams more than 140,000 events annually. For you to live stream an event, you must have a funded account or must have staked a bet within the last 24 hours. Games with play icons are meant to be live-streamed on the website.

Apart from having a funded account, live streaming can only work within some geographical boundaries. The live streaming option is available for both your personal computer and your mobile gadgets, including phones and tablets.

To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

  • William Hill (4/5)

William Hill also offers a variety of sports through its live-streaming features. The live streaming option can be accessed through your personal computer or your mobile devices, including phones and tablets. However, it is vital to note that this option is only available for William Hill’s customers who have a funded account or have wagered on an event at least 24 hours prior to the event.

  • Betfred (4.7/5)

Live streaming is of the stronger quality of Betfred. The website streams more than 30 fixtures daily. You can easily watch the available live events provided you have a positive account balance. Alternatively, in the case of horse and greyhound racing events, you must have put a minimum bet of £1 on the game you want to watch. With the live streaming option available on your phone and personal computer, you can easily stake on live events.

  • Paddy Power (4/5)

You can either access the live stream through the horse racing betting page or in the in-play platform. For the horse race, you must have put a minimum bet of £1 on the race you want to watch. If you have multiple bets, your stake divided by the number of races must be £1 or higher for you to watch these events. The live streaming events are only available to the UK and Ireland players.

Also, you can only live stream horse racing if you place your bet after 9:30 am on the day of the race. Apart from horse racing, live streams on other games are free provided you are logged in to a funded account and have staked on something within at least the last 24 hours.

Mobile Special Offer: Bet365 Wins 

  • Bet365 (4.5/5)

You will not see any difference in working on a desktop. The mobile application has numerous betting options as well as live streams. Players can access the app on Windows, iOS, and Android devices. The promotions available on the main platform can be accessed through the mobile application. Placing a bet is easy due to the high-quality functionality and navigation. You can also access all the necessary services by browsing on your mobile phone.

  • William Hill (4.4/5)

Although the bookie is one of the oldest in the market, it has made a significant step in adapting to the new technologies. After recently introducing a mobile app version for the Windows Blackberry phones, we can say that the app supports Windows, iOS, and Android devices. The usability of the platform is easy, plus you can access all available markets on the app. Live streaming is also supported.

  • Betfred (3.5/5)

Betfred boasts of a smooth and user-friendly mobile application with top-notch graphics and statistical information. The app is compatible with iOS and Android devices. The live stream option works just like on a desktop.

  • Paddy Power (3.7/5)

The navigation through the Paddy Power app is smooth and straightforward. The app is available for both iOS and Android-based devices. Also, Paddy Power offers a blackberry web app. One big positive is the exclusive app promotions, which can be enjoyed by mobile app users. However, only Visa, Mastercard, and PayPal apply in this case. Payment through e-Wallet options is not supported.


User Interface: Bet365 Wins

Bet (4.5/5)

Bet365 has one of the best user interfaces in the market. The layout and organization of the webpage are of high quality. Besides, the navigation through the page is fast and hence, reliable especially for in-play bets. Immediately you log in, you can see the sports events categorized effectively to help you to locate your sport’s event without a hassle. The incorporation of a search bar makes the location of such an event even simpler.

William Hill (4.3/5)

Although it is one of the oldest, the organization has made significant progress in the adoption of new technology and the development of a simple and straightforward betting platform. However, there are areas where the organization can improve, especially with the incorporation of a live chat system on their page.

Betfred (4.0/5)

Betfred is run by a top-quality software that ensures that its users have a fantastic betting experience. Aside from being available in its webpage version, Betfred can also be accessed through the app, which makes it possible to access and place a bet from anywhere. The color scheme used on their page is easy on the eye.

Paddy Power (4.2/5)

The platform has managed to maintain a well-organized list of sports events while maintaining high-quality aesthetics. The usability of the page and navigation is also very simple. With the clearly outlined sports event on the left edge of the website, you can locate your preferred sports event and plan your bet placement in time. You can access additional services from the page through a simple click on the dropdown menu.  

Final Thoughts: Which UK Bookmaker to Choose?

The four featured bookies have excellent features, but each has the areas they stand out from the rest. Nevertheless, they all offer the best betting offers you will find in the industry.  As a UK player, you are spoilt for choice and be sure to settle for the platform that meets your betting needs and specifications.

last update : July 2024

We select the Best Offers: Wearebettors reviews the best gaming sites in the UK. We select for you the top promotions (with unique bonus codes, no deposit bonus) for new players but also the most lucrative loyalty offers (special redeposit bonus, VIP programs). We pick up only the best sites, apps and games. We decrypt the Terms of each offer to give you the best chance to unlock them with the less possible effort.

We work with legal and trusty sites: We partner only with the most respected brands like Ladbrokes (both bookmakers, casino, bingo, and poker) in the UK to protect you from the rogue sites that don’t play the game. We aim to keep the information and offers up to date but always rely on the operator’s site to get the latest offer.

We work hard to negotiate specials promotions (via bonus/promo codes or unique links) to make your gaming experience unique. That’s why you may see offers on our site that are hidden on the operator’s site.

We are bettors but we don’t give tips: Most of the tipsters are losing money in the long term. If they were winning money, they would not share their tips but keep it for them. We consider that everyone is responsible and play for himself. We believe rather in self-improvement, exercising than just giving tips. Our gaming guides (how to bet live, how to bet on mobile, …) are pretty comprehensive and will help to achieve this.

We are transparent: We read between the lines of the bonus offers and welcome promotions to provide you with the most accurate information (we are compliant with the ASA code which regulates gambling advertisements). Note that WeareBettors may receive commissions from the site when you are registering on one of them through our links.

Remember to play responsibly to keep enjoying the game.